Scott Goodson - Forbes
“When Kraft bought Cadbury for $19.5 Billion what did they buy? The chocolate? The factories? The recipes? The candy makers? No they bought the brands..”
“However beautiful the strategy,
you should occasionally
look at the results.”
Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations. Contact us and let our Branding Professionals take your brand awareness to new heights.
Many business owners fail to see the benefits of incorporating Marketing strategy in the overall strategic business process. A well-crafted strategic plan:
provides the business with focus and direction by identifying the best opportunities worth pursuing as well as the threats to be avoided
identifies the tools that the company can effectively use to fight competition and gain market share
saves company time and money by focusing the resources on attracting the right employees and investing only on marketing initiatives that support the overall business objectives
differentiates a company from competition by identifying the distinctive advantage and the supporting elements
translates the company vision, mission, objectives, into effective Marketing initiatives
serves as the foundation for all your communication campaigns
improves the effectiveness of the Marketing message to customers and partners
increases sales and profits
Contact us now and let our marketing professionals build a comprehensive marketing strategy for your brand.